Blackout Revisited

Note: this text was originally published by Adam S. on an earlier version of Climbing House.

A couple days ago, I looked at the ad content of Dead Point Magazine. Today I checked out a couple other mags- Climbing, and Rock and Ice. Results below…

These results really came as a surprise to me. The magazine I hold in the highest regard (of the three) had the most ad content. The cheapest magazine (DPM cost=free) had the least ads.

So I’m trying to find out why R+I (and Climbing) make such a positive impression on me despite the abundant ad content. I think it’s because the content is more compelling, so it outweighs the additional ad space. Additionally, it may be related to the type of ads (see image below).